5 simple steps to start a blog of an insurance agency:

5 simple steps to start a blog of an insurance agency:

If your insurance agency has not yet started on the blog of an incorporated insurance agency, your agency should think about these basic steps to move forward and do it speedily. Blogs from insurance agencies are not a choice, they are a must for the future marketing achievement of your agency. As younger buyers enter the main industry, they will get much of their information about website comfortable and blogs. At least, your agency should have a total blog on the website of your insurance agency, but optimally, you should take advantage of this opportunity and have multiple blogs to make sure your agency takes advantage of this competitive advantage.

1. Create an incorporated website blog and add content relevant to your target market. Publish at least twice a week and make the publications brief. If additional content is compulsory for each publication, link to an internal web page where the publication is continual (consider it as the main page of your electronic newspaper).

2. Add widgets to your website's blog to make it easier for web guests to share their blogs. Make your type social media icons for Facebook, LinkedIn, Twitter, YouTube, Buzz, Dig, StumbleUpon, yummy, Etc. show highly. Make sure you have an RSS feed available and a simple and easy contribution box for your blog. Tweet, Dig and Buzz your own blog: this will help to move our happy to cyberspace.

3. Explain your keywords in your blog. This does not mean that you have to fill in the keywords, but you should be able to create content that touches the most important keywords for your agency. For example, profitable insurance in New York, Texas Fleet Insurance and Midwest Group Health Insurance are long-tail keywords and can easily appear in an applicable blog article. Aim at 6% keyword density of your trophy keywords on your blog. For example, if you’re long tail key phrase was Professional Liability Insurance, this phrase should appear once for every one hundred words used in your blog. Although the keyword density formula is a bit more complex than this, the example offers an appropriate approximation.

4. Content, content, content must be your mantra. Make sure your content is relevant, educational and succinct. It's good to have the occasional "sales pitch" in a blog, but the essence of the blog must be learning in nature. Blog posts should be diverse but applicable to your target market. Stay away from controversial issues such as politics, but feel free to use other topics that are not safe. For example, for a B2B-oriented agency, you can write about OSHA, tax changes, health care regulations, CSA 2010, HOS, enrollment changes, and other issues related to your target audience.

5. Do not stop blogging and consider adding a flog. A key to the success of blogs is consistency. Blog regularly, even if your blogs are short. Blogs can advertise webinars, offer a quick review of a business book you read, mention a fundraising event you just attended, offer a link to a government website (new IRS regulation), discuss a nuance of the PLI insurance or a link to an excellent article that you just read. You can direct readers to other areas of your website or to other groups within your agency. Volga (video blogs) adds another dimension to your blogging. They are interesting, catchy; you can post on YouTube and show your agency information. Once you have mastered the blog of your insurance agency, add a log from the insurance agency.

Remember that blogs should not be about selling insurance. They should be used for education and elucidation. Offer interesting, relevant and compelling content and see how your blog visits increase. Prospects that visit your site and find your valuable content will be more likely, or at least more open, to engage with their agents for their services. If your agents lack the resources or know how to blog, you can outsource the entire initiative to an accredited insurance marketing agency, or add it as a component to a social media marketing program of the insurance agency, which can also be outsourced.