SEO methodologies for white hat insurance agencies

White SEO Hat:

We hope that your insurance agency now knows terms such as SEO, search engine optimization or engine marketing, the process by which agents try to put your website in the first position on the first page of Google or Google results. . Bing search engine. pages (SERP). There are two basic approaches to get better rankings in the search engines, which can be found in an ironic (or iconic) way in the old westerns. I mean the era of the white hat against the black hat with white hat actors like John Wayne and Clayton Moore (The Lone Ranger) against black hat actors like Jack Palance.

Keywords long tail and density of white hat keywords:

The search engine optimization of insurance agencies begins with the creation of a list of privileged insurance keywords, often called trophy words. Examples may include California liability insurance, Massachusetts commercial insurance, New York truck insurance or group health insurance. These expressions are called long-tail keywords and should appear on the websites of insurance agencies in different ways. Once your agency has determined the most appropriate keyword phrases (after reviewing them in Google AdWords or another keyword analysis tool), your agency should complete your website with your keywords. favorite. This should be done with your metadata (description, meta-keywords, page title, etc.) and the actual content that appears on your web page. Your agency should also measure the density of the keywords "on the page". Each page should be optimized for one to three sentences. The experts and the empirical data vary in this point, but many consider that the optimum density for the main search engines is from 5% to 6%. Working within the limits of a "reasonable" keyword density, recommended best practices, quality inbound links to your insurance agency's website and a strong social media marketing initiative will produce positive results for your SEO web marketing plans for insurance agencies.

White hat link building

Today, Google and Bing tend to focus on quality over quantity. Therefore, your insurance agency should focus on creating quality links with trusted sites. These can include insurance companies and partners with whom you work, insurance resource sites or business topics related to your target market, reputable online publication sites and more. External blogs If you are contacted by an organization that claims to be able to provide "10,000 inbound links" to your website, you should carefully evaluate the type and quality of these links (and the company that communicates with you) to ensure that you do not The link building tactics used are inappropriate.

Follow the instructions of the search engine.

The content must not be hidden or disguised, and the meta tags must be representative of your agency and the content provided on this page. Custom landing pages are appropriate and useful and are a good choice for white hat placement tactics as long as they are properly optimized for your specific solution. For example, you can create a homepage for professional liability insurance by offering relevant content and density of appropriate keywords for your PLI products and services.

conclusion

Most agencies should take advantage of the old "track, walk, run" approach to search engine optimization, relying first on relevant content with the optimized goal, meta tags, and density. and then complement these efforts with blogs, e-publications, YouTube videos and more. Marketing campaigns in social networks. And remember, no matter the size of the photo or the enlarged image on the website of your insurance agency, they do nothing to help you in your SEO efforts. Make sure that your website balances a graphic appeal with enough content, relevant and optimized for "White Hat SEO".