5 Simple Steps To Starting Your Insurance Agency With The SEO Initiative

5 Simple Steps To Starting Your Insurance Agency With The SEO Initiative:

If your insurance agency has not yet started with SEO from your insurance agency (or a search engine marketing initiative from insurance agencies), consider these 5 basic steps to go from before and do it quickly.
Create a list of your favorite keyword phrases. Examples include New York Liability Insurance, Commercial Insurance in Connecticut, Owner Insurance or Group Health Insurance. These are called long tail keyword phrases and must be prominently displayed on your agency's website. Agents need to be able to identify many of them without help, as they mention every day in discussions, and then review these phrases in Google AdWords, a simple, free tool provided by Google.
Select the best phrases for your agency after reviewing them in Google AdWords using competitive and less competitive expressions. Even searches done 10 times a month can be useful for marketing plans of your insurance agency.
Include these phrases in your insurance website. Note 6% ideal keyword density (at the time of writing) for each of your best phrases. This is easier if you have a page dedicated to a particular type of cover. For example, if your agency was located in Connecticut and a page is dedicated to group health insurance, it should show a density of 6% for this phrase (Connecticut Group Health Insurance) on this page. An oversimplification would be that this sentence appears six times for 100 words on this web page (the formula is a bit more complicated than that, but it's the basic concept).

HTML Coding:

Add this sentence to the HTML coding of your website. You may need a technician or an "encoder" to do it for your agency. These must be added to the meta-description and meta-keywords to get started. In the current HTML, there are many other places where you can add keyword phrases, but at a minimum, start with the keywords and description.
Add these keywords to your insurance agency's blog. If you do not have an integrated site blog, your insurance agency should add one immediately. The blogs of insurance agencies optimize content creation and help the marketing of insurance search engines and SEO agency. Remember that if you have very little content, search engine crawlers (Google, Bing, etc.) have little to index. Blogs are a great way to provide relevant content to customers, prospects and, of course, the "bots" of search engine indexing.
Of course, these are just the basics of an insurance SEO initiative. There are much more sophisticated tools than those provided free of charge, as well as many sophisticated nuances for SEO insurance and search engine marketing (sometimes referred to as search marketing optimization). That said, the "crawl, walk, run" approach is not wrong, and these basic concepts can help your agency take the first step of its SEO insurance program. Follow these basic steps and you will walk before you know it. However, if your agency is a speed broker instead of a walker, you can outsource your marketing insurance agency's marketing initiative to a reputable insurance marketing agency and start immediately.

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