Checklist of Marketing Agencies and Insurance Agencies:

Checklist of Marketing Agencies and Insurance Agencies:

Time to rely solely on referrals or in-person networking as a lead generation strategy for insurance agencies is coming to an end for many agents and agencies. New economies of scale provided by more effective marketing methods are usually needed to complement traditional marketing methods such as networking and referral generation. Producers who seek to bring their unique value proposition to targeted prospects, particularly in the commercial insurance and group benefits markets, generally need an improved lifeline generation strategy to increase their value. pools of suspects and prospects in their respective pipelines.
The list of potential marketing and lead generation initiatives is not infinite, although it is quite exhaustive, and can discourage many small and medium-sized agencies and brokers. Defining the type of agency to qualify as small to medium is subjective. In this case, we will use financial parameters ranging from $ 2 million to $ 50 million in commission revenue to try to frame this group. While there is a major difference between a $ 2 million agency and a $ 22 million broker, there are also similarities in their respective marketing challenges. Once agencies have generated more than $ 50 million in revenue, they should be able to recruit enough staff for most of the initiatives described below. The skills required for these types of marketing initiatives are truly diverse and include:


VP Marketing (marketing/generalist strategist):

Programmers for websites (HTML, PHP, etc.)
SEO specialist
Web Analytics Manager
E-marketing Manager
Writer / Editor
Blogger, Vlogger
Social Media Marketing
Graphic artist
Telemarketer (Appointment Agent)
Video Specialist
Some of these skills can be combined into a single marketing position (editor, publisher, blogger, for example), while others are desperate and would require a specific endowment of skills from that position. Even the largest agencies, those with commission revenues in excess of $ 50 million or more, outsource some of these tasks when there is no permanent, full-time need for this skill set. The video is a good example, as are graphic designers and SEO specialists.

Here are 20 insurance marketing and lead generation initiatives that each agency can leverage. Some of these efforts are modest, others much more complete. How many of these insurance marketing initiatives can your agency check?

The marketing plan of the insurance agency
Update of the Insurance Agency Website
Website Analysis
Web Visitor Identification System
Organic Insurance SEO & PPC Ads
Insurance Search Engine Marketing
Social Media Marketing Insurance
EPublishing Agency
Blogging & Vlogging Agency
EMarketing Insurance Agency
Web Seminar on Marketing Insurance
Generating contact lists and email lists
Personas buyer agent by the target market
Perspective ID or other perspective qualification methodology
Website video creation and customer testimonials
Electronic brochures and customer case studies
Creation and distribution of the newsletter
Press Releases

Telemarketing Insurance Agency and Lead Processing

Call for leading, effective and measured actions for your website and all marketing materials
Other marketing initiatives can be used, such as mail marketing, traditional seminars, sponsorships, traditional advertising, etc. Most of them are based on the skills mentioned above and all can be taken into account, although the focus is on digital and repeatability. advised. Producers, managers, and owners are all looking to grow their business. Marketing is based on time and budget and, if done correctly, should provide a return-on-investment formula to justify the cost of the investment.

Comments

Post a Comment

Popular posts from this blog

5 simple steps to start a blog of an insurance agency:

Image
5 simple steps to start a blog of an insurance agency: If your insurance agency has not yet started on the blog of an incorporated insurance agency , your agency should think about these basic steps to move forward and do it speedily. Blogs from insurance agencies are not a choice, they are a must for the future marketing achievement of your agency. As younger buyers enter the main industry, they will get much of their information about website comfortable and blogs. At least, your agency should have a total blog on the website of your insurance agency, but optimally, you should take advantage of this opportunity and have multiple blogs to make sure your agency takes advantage of this competitive advantage. 1. Create an incorporated website blog and add content relevant to your target market. Publish at least twice a week and make the publications brief. If additional content is compulsory for each publication, link to an internal web page where the publication is continual (co...
Read more

5 Simple Steps To Starting Your Insurance Agency With The SEO Initiative

Image
5 Simple Steps To Starting Your Insurance Agency With The SEO Initiative: If your insurance agency has not yet started with SEO from your insurance agency (or a search engine marketing initiative from insurance agencies), consider these 5 basic steps to go from before and do it quickly. Create a list of your favorite keyword phrases. Examples include New York Liability Insurance, Commercial Insurance in Connecticut, Owner Insurance or Group Health Insurance. These are called long tail keyword phrases and must be prominently displayed on your agency's website. Agents need to be able to identify many of them without help, as they mention every day in discussions, and then review these phrases in Google AdWords, a simple, free tool provided by Google. Select the best phrases for your agency after reviewing them in Google AdWords using competitive and less competitive expressions. Even searches done 10 times a month can be useful for marketing plans of your insurance agency ...
Read more

SEO methodologies for white hat insurance agencies

Image
White SEO Hat: We hope that your insurance agency now knows terms such as SEO, search engine optimization or engine marketing, the process by which agents try to put your website in the first position on the first page of Google or Google results. . Bing search engine. pages (SERP). There are two basic approaches to get better rankings in the search engines, which can be found in an ironic (or iconic) way in the old westerns. I mean the era of the white hat against the black hat with white hat actors like John Wayne and Clayton Moore (The Lone Ranger) against black hat actors like Jack Palance. Keywords long tail and density of white hat keywords: The search engine optimization of insurance agencies begins with the creation of a list of privileged insurance keywords, often called trophy words. Examples may include California liability insurance, Massachusetts commercial insurance, New York truck insurance or group health insurance. These expressions are called long-tai...
Read more