The 8 best tips to improve the SEO insurance agency

The 8 best tips to improve the SEO insurance agency:

Let's review these 10 top tips when it comes to improving the search engine optimization of your insurance agency.

Know your keyword phrases:

Keywords, which are technically keyword phrases, are short phrases of three to five words that your prospects can use when looking for insurance products and services. For example, Ohio commercial insurance, Charlotte employee benefits, and New Jersey truck insurance are keyword phrases potentially applicable to your agency. To create a list of these phrases, there are many free tools and techniques that your agency can use. For example, Google AdWords and Keyword Planner will help you determine the number of searches, per phrase, for your preferred keyword phrases. He will also recommend similar phrases for you to consider.


Review other websites of insurance agencies:

Many agencies and brokers do not do a great job with the search engine optimization insurance (SEO insurance). That said, it can still be useful to research the websites of other insurance agencies to see if your agency can collect keyword ideas. To do this, simply browse to the website of another agency in your state and view the source code of the page, and search (goal F) for the goal. Or you can install a free Moz or SEOBook toolbar to simplify this process.

Social bookmarks and Google URL submission:

Once your agency has optimized your website for SEO, be sure to send any unclassified page to Google using the Google Webmaster Tool - Send URL. And, to ensure a better ranking of your pages, add them to the prominent social networking platforms that include Twitter, LinkedIn, Facebook and Google+.

Keyword phrases in titles and subtitles:

Creating titles and subtitles on a web page that includes your preferred keywords will help search bots and human readers to scan your content more easily. If they find relevant keywords in their subtitles, they are more likely to read the entire article.

Alt image tags and header tags:

The title of a page appears on the search engine results page. The main heading will appear when viewers open the page, similar to a headline in a magazine or newspaper article.  Your title and header will be indexed by the search engine and viewed by prospects. It will increase the possibility for viewers to open their article instead of an alternative article. Be sure to limit each page to a maximum of three keyword phrases. Both your prospects and search bots will search for well-organized and focused content, so keep your content optimized and relevant.


Dynamic content No duplicate content:

Search engines like to see new content while their search bots analyze the site of their insurance agency. Add dynamic content with a blog, video and article publication will help your search engine optimization efforts for insurance. Make sure your website is not using boilerplate, duplicate content. If you purchased a site from a provider that offers content in a template, rewrite all of its content as quickly as possible or its classifications will suffer the consequences.

Word density:

When it comes to word density, you must repeat your phrase, a reasonable number of times. There are many opinions on word density, ranging from 4% to more than 10%. In general, a simple rule should be, when reading your content, you should read well for the visitors of your website first, and then for the search engines. Beware of "keyword stuffing".  By following this process, I find that the density of my keywords is usually in the range of 5% to 8%. For example, if you are writing about Florida flood insurance, it is fine to repeat that phrase 4 or 5 times in 150 words, but not 10 times. You must include the phrase in the name of your page, page title, description and as header labels as explained above.

Boldface, italics, underline, links:

It is good to put in bold, italicize or underline your keyword phrases, but do so within a context of reasonable writing on your pages. The links can also be useful, link to other pages within your website or, on the contrary, link from other pages to your favorite pages.

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